Rating: 5 out of 5.

100% of my ratings on Upwork are 5 star.


I get people

My background is psychology, so I understand how consumers think.


My writing process is led by research, and starts with me firing hundreds of questions at you.


My research allows me to adapt my tone of voice to reflect your brand and resonate with your customers.


Everything I write has clear purpose and reason. I have experience with analytics across academic and commercial settings.

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Let me know about a project you have in mind for a more personalised outline.


I create converting copy that engages your target market using specific language that resonates with them. I will always take the time to research and understand your audience to provide you with optimal consumer interaction.

Content Creation

I write engaging articles using a specific writing style tailored to your brand. To include as necessary:

  • Writing style in line with your platform
  • Desk and field research
  • Search Engine Optimisation
  • Evidence-based recommendations and conclusions
  • Persuasive but unbiased content
  • References and links to reputable, high-quality sources
Report Writing

I will analyse and/or summarise your findings or product into a report or white paper including (as you wish):

  • Literature review
  • Methodology
  • Results
  • Discussion/Conclusion

I create reports for quantitative, qualitative or mixed-methods studies.

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My Background

Whilst studying psychology at undergraduate level, I realised that I had a parallel love for research. This led me to a role conducting research for The Walt Disney Company, which subsequently confirmed my interest in research as a career.

Some time later, whilst knee-deep in data analysis, it struck me that I had completely abandoned the one thing that I had consistently adored throughout my life – writing.

Since then, I have worked hard to establish a middle ground, where I can continue to use my knowledge of how people think and behave, but in a writing capacity.

I now help businesses and individuals engage their audience with insight-driven, relevant copy.


Felicity is great to work with, she produces high quality content and is a very experienced writer. Her pieces are enjoyable to read and she understands how to tailor the writing to the appropriate audience. We will be using her services very soon in the future. Highly recommend her!


Felicity is one of the best writers I’ve ever worked with on upwork. She followed instructions and always provided excellent work that didn’t require any editing or re-editing. Looking forward to working with her again in the future.“


Felicity is great! She takes time to research her topic. Highly recommend and will hire again.


Felicity did a fantastic job. Lots of research and put everything together well. A really positive experience working with her.



Sydney, Australia

(+61) 434546325