The Difference Between a Copywriter and a Content Writer
When I tell people I’m a copywriter, they usually react in one of two ways: A blank stare – fair enough. I remember being a research intern and mishearing “copy” as “coffee” and offering to make it… An undeserved congratulatory surprised eyebrow raise – they think I am a very important lawyer focussing on intellectual …
Seaside to 9-to-5: is it easier to freelance in a city?
I have settled down…for now. I can’t say I’m thrilled about it but moving to Sydney was a necessary evil for two reasons. Our friends (‘home friends’ no less) are living here and we hadn’t seen them for ages, but also my boyfriend needed to be in a city to find work. Having grown up …
Psychology weaves its way into every industry, whether you like it or not
Psychology is like marmite. Personally, I love it; my boyfriend once got sent out of a classroom for referring to it as a ‘pseudo-science’. Throughout history, interest in the way our minds work has taken a back seat compared to our bodies, but it is more and more becoming recognised as equally deserving of our …