Heuristics: what are they and how can they benefit me?
Our brains try to make everything easier for us. They frequently remember things that shock us and ditch information that bores us, which sounds great but is not always beneficial, as I am sure you have experienced at some point. One way our brains attempt to simplify our thought processes is using a set of …
Psychology weaves its way into every industry, whether you like it or not
Psychology is like marmite. Personally, I love it; my boyfriend once got sent out of a classroom for referring to it as a ‘pseudo-science’. Throughout history, interest in the way our minds work has taken a back seat compared to our bodies, but it is more and more becoming recognised as equally deserving of our …
Why I’ve decided to write
After finishing university, which included a one year placement, I decided that I wanted to pursue a career in consumer insights. Everyone who knew me well was pretty shocked by this revelation, after beginning my degree with the intention of becoming a clinical psychologist. Nevertheless, working at Disney instilled in me a love of research …