There is a place for analytics in copywriting
I have long been an advocate for the ring finger rule. If your ring finger is shorter than your first then you are generally better at numeracy skills. If your first finger is longer, verbal skills are your strength. I have absolutely no evidence to back this theory up, but it does raise the interesting …
My journey through the freelance marketplace
For anyone who isn’t clear, a ‘freelance marketplace’ is sort of like an online job board, where clients post one-off or long-term jobs and freelancers send a proposal to each client individually. I first heard about the freelance marketplace midway through my post-uni supply chain job and immediately pictured myself in the infamous beach-writing scenario. …
Why I’ve decided to write
After finishing university, which included a one year placement, I decided that I wanted to pursue a career in consumer insights. Everyone who knew me well was pretty shocked by this revelation, after beginning my degree with the intention of becoming a clinical psychologist. Nevertheless, working at Disney instilled in me a love of research …