Heuristics: what are they and how can they benefit me?
Our brains try to make everything easier for us. They frequently remember things that shock us and ditch information that bores us, which sounds great but is not always beneficial, as I am sure you have experienced at some point. One way our brains attempt to simplify our thought processes is using a set of …
There is a place for analytics in copywriting
I have long been an advocate for the ring finger rule. If your ring finger is shorter than your first then you are generally better at numeracy skills. If your first finger is longer, verbal skills are your strength. I have absolutely no evidence to back this theory up, but it does raise the interesting …