Portfolio
Check out some recent projects I've worked on:
Technology
CryptoDen
A first of its kind. The only Australian crypto trading course that's completely free and funded by OKX. This project was a rebrand and I worked with the client to ensure their tone of voice resonated with both 'newbies' and more experienced crypto traders.
CapitalAI
Bringing Industry 4.0 to the Operational Technology industry, CapitalAI is to OT what ARPANET was to IT. This was a brand launch not only for a new product but a completely new industry. It involved interviewing stakeholders and creating all branding documents before building the website.
Evolve
A Life Sciences recruitment company looking to engage executive-level candidates in biotech and similar industries. My role here is to expand the talent pool by attracting top talent with thought leadership pieces and deep dives into industry issues.
Orbis
International recruitment agency focused on finding top tech talent, Orbis is search partner to some of the UK's biggest corporations. My role in supporting the Orbis marketing team is to create thought leadership pieces aimed at executive level candidates and clients.
Advent One
A hybrid cloud powerhouse optimising and automating Australian businesses' IT infrastructure. Advent One makes effective operations easy with tech-led solutions that reduce cost and boost productivity.
Cythera
Arming Australia's best technical engineers with best-in-class AI, Cythera make comprehensive and effective cybersecurity solutions accessible. Using a human-led approach, Cythera guides businesses towards their optimal security strategy.
Mubert
An innovative music creation platform harnessing the symbiotic relationship between humans and AI. I worked with the product team to create a homepage that can consistently connect with 4 distinct target audiences.
uPet
uPet is a tech-led pet protection ecosystem with a fun and helpful brand voice. I created and implemented a copywriting strategy to ensure consistency at every stage of the sales funnel. This project involved engaging consumers directly as well as some B2B copywriting for professional dog breeders.
Copywriting
Surrender Pictures
A full-service media production agency with a work-hard-play-hard attitude. I developed the brand's tone of voice and their web copy alongside other branding documents.
Hooray Health & Protection
Hooray is an insurance broker like no other. The goal was to simplify the process and provide the best cover for affordable prices. As Head of Copy, I was responsible for planning, creating and optimising all copy and content including blog posts, web and sales copy and promotional materials.
Essentially
An incredible start up that does so much more than selling their product – although they do that very well. Essentially is the go-to for all things essential oils, and when I say all things, I really mean it!
40WeeksWell
A beautiful woman-focused doula looking to give back a mother's autonomy during childbirth. The aim of this website was to offer services and inspire pregnant women to consider all their options.
Tailored Experiences
Sassy web copy aimed at young millennials.
Tailored creates bespoke tour packages for visitors to London.
MatTek
The D2C side of MatTek: Matshop. Exactly what it says on the tin, matshop.com.au is based in Australia and stocks any type of floor mat you could need. I worked with the brand to conceptualise their tone of voice and ensure this was reflected across all channels. I also created and implemented a content strategy including executing on-page SEO and overseeing technical SEO.
Content
Botany Road Doctors
What do you get when you cross a people-focussed surgery with the newest medical technology? Some pretty great doctors.
Hooray Health & Protection
At Hooray, we are on a quest to share as much knowledge as we can, for free. These articles aim to inform, discuss and help where we can.
Global English Editing
I worked with a designer to create infographics about my favourite hobby - reading!
JBBA
I ghostwrote an article for the Journal of the British Blockchain Association introducing a unique new software that uses blockchain technology to issue shares in a paper and digital format simultaneously. The article is still under review but you can read the first draft here:
In my final year of university I conducted a study investigating the different factors leading to victim blaming in bullying scenarios and how these differed in online and offline settings. The study included an online survey involving multiple scenarios with subsequent questions and a personality evaluation. The results were analysed using ANOVA and qualitative findings were used to support the statistics.