The Difference Between a Copywriter and a Content Writer
When I tell people I’m a copywriter, they usually react in one of two ways: A blank stare – fair enough. I remember being a research intern and mishearing “copy” as “coffee” and offering to make it… An undeserved congratulatory surprised eyebrow raise – they think I am a very important lawyer focussing on intellectual …
Seaside to 9-to-5: is it easier to freelance in a city?
I have settled down…for now. I can’t say I’m thrilled about it but moving to Sydney was a necessary evil for two reasons. Our friends (‘home friends’ no less) are living here and we hadn’t seen them for ages, but also my boyfriend needed to be in a city to find work. Having grown up …
Advice for travelling and writing
Freelancing has given me the unbelievable privilege of being able to work anywhere in the world I like. As grateful as I am for my situation, there have (of course) been a few learning curves. For anyone doing anything work-related while travelling, I hope that my learnings can help you out even a tiny bit! …
Writing on the road
My first week of writing on the road turned out to be pretty disastrous. Coming from the UK, I was completely and utterly naive in my judgement of the size of Australia. You look at a map and think somewhere looks close and it then turns out to be a very bumpy 5-hour drive away… …
Freelancing in lockdown
When I arrived in Australia, I had some pretty wild ideas about freelancing. I’d work wherever I fancied, looking out at across the Great Barrier Reef, a pint of cold beer in my hand, without a care in the world. Unfortunately, these ideas quickly faded for the following reasons: Lockdown meant I couldn’t just pop …
Heuristics: what are they and how can they benefit me?
Our brains try to make everything easier for us. They frequently remember things that shock us and ditch information that bores us, which sounds great but is not always beneficial, as I am sure you have experienced at some point. One way our brains attempt to simplify our thought processes is using a set of …
Psychology weaves its way into every industry, whether you like it or not
Psychology is like marmite. Personally, I love it; my boyfriend once got sent out of a classroom for referring to it as a ‘pseudo-science’. Throughout history, interest in the way our minds work has taken a back seat compared to our bodies, but it is more and more becoming recognised as equally deserving of our …
There is a place for analytics in copywriting
I have long been an advocate for the ring finger rule. If your ring finger is shorter than your first then you are generally better at numeracy skills. If your first finger is longer, verbal skills are your strength. I have absolutely no evidence to back this theory up, but it does raise the interesting …
My journey through the freelance marketplace
For anyone who isn’t clear, a ‘freelance marketplace’ is sort of like an online job board, where clients post one-off or long-term jobs and freelancers send a proposal to each client individually. I first heard about the freelance marketplace midway through my post-uni supply chain job and immediately pictured myself in the infamous beach-writing scenario. …
Why I’ve decided to write
After finishing university, which included a one year placement, I decided that I wanted to pursue a career in consumer insights. Everyone who knew me well was pretty shocked by this revelation, after beginning my degree with the intention of becoming a clinical psychologist. Nevertheless, working at Disney instilled in me a love of research …